User Experience Design
Designing with a strong focus on the user experience (UX) is absolutely crucial to the success of any digital initiative. If your users don’t like your product, application, or website they simply won’t use it. Creating an intuitive, easy and engaging user experience design will drive the success of your digital media. Our UX process consists of 5 key components which are user research, information design, rapid prototyping, visual design, and user testing. Following this user experience design process has proven success for our clients and made digital experiences that people love to use. After the launch of a new digital initiative we continue to gather real user data through various analytical tools to continually improve the user experience which in turn improves conversion rates.
A term that you will start to hear more often in our industry is “usability”. Usability is a quality attribute that assesses how easy user interfaces are to use. Usability is very important and plays a role in each stage of the user experience design process. The Nielsen Norman Group released an introduction to usability article which discusses the importance of user experience design while defining usability in great detail.